Tech companies like Twitter and Facebook are trying a new approach to getting you to click on their ads: They’re asking you to purchase more web design and photography courses.
According to a new report by The Hill, this week a handful of tech companies are joining forces to raise $10 million to help develop online courses that will be available for anyone with a “web design” background.
The Hill reported Thursday that some of the top tech companies including Apple, Amazon, Google, Microsoft and Twitter have formed a consortium called “Web Design School,” which will offer online classes in areas like photography, typography, web design, graphics, video, animation and other areas.
The company behind the initiative, TechEdWeb, said the goal is to help developers “develop their skills” in an online environment and help them “make a lasting impact on the world.”
The goal is not to compete with existing online learning programs like Udacity, which are free to use and can be used by a wide range of people, including those with an “unspecified degree,” the report said.
The goal is instead to create an environment where developers can “recreate and create new experiences using their skills,” according to TechEd Web’s website.
The program is a response to the rise of digital content marketing, or the practice of “creating a digital portfolio” to help you reach potential clients, said Paul Smith, an online marketing strategist at Puffin Strategies.
While the concept of a “digital portfolio” has been around for some time, “it’s kind of become a bit of a buzzword these days,” he said.
“People have an idea that they need a portfolio, but they don’t really know what it is.
It’s not really what’s in the portfolio, it’s what’s on it.”
In a previous interview with the Hill, Smith said his firm had seen the potential for the concept to be a “new tool” for developers to use.
“The problem is, there’s not enough people out there with a portfolio to make a real difference in the world,” he told the newspaper.
“The reason we’re doing this is because it’s a really great opportunity to help people who have an eye for learning,” he added.
The aim of the partnership is to create a curriculum for people who “have an eye and know a little bit about web design” who want to “understand the fundamentals of web design,” according TechEd’s website, and to help them find jobs “that help build their skills.”
The program will initially launch with a focus on photography, but Smith said it will expand to cover the following areas: graphic design, typographic design, video design, animation, and other topics.
Smith told the Hill that the goal of the program is to “create a new tool for developers” to use, adding that the main purpose of the project is to teach people to “use their skills and creativity.”
He told the website that the aim of “learning” is “to make a difference in people’s lives.”
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